Pitch International and Gallagher Premiership Rugby team Leicester Tigers have secured LSE-listed retailer Topps Tiles as the club’s new Principal Partner from the 2020-21 season.
The multi-year contract represents a record agreement for a Tigers front-of-shirt partner. Leicestershire-based Topps Tiles is the UK’s leading tile specialist and currently has over 300 branches in the UK.
Leicester Tigers Chief Executive Officer Andrea Pinchen, who worked closely with the Pitch International commercial team, said of the association between club and agency: “Tigers are one of the best-supported teams in the Gallagher Premiership and it was essential to the organisation that our Principal Partner has the club’s and fan’s best interests at heart. Pitch ran a thorough search process and has helped to find a Principal Partner in Topps Tiles that matches well with the club and its values. The agency’s expertise over the last few months has been invaluable in maximising our key commercial asset and we look forward to our future with Topps Tiles.”
We are an industry leading, full service sports marketing agency. Its sponsorship track record includes major partnerships between Premiership Rugby and insurance group Gallagher, the EFL Cup and energy drinks brand Carabao and the Welsh Rugby Union and Japanese car manufacturer, Isuzu .