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A new structure to Pitch International’s media and advisory leadership team will focus on bringing an innovative approach to the services it delivers to new and existing clients. 

Guy Le Grew has been promoted from Managing Director of Cricket and Golf to the newly established role of Chief Revenue Officer and will lead the media and advisory team across all sports. 

Pitch International's Chief Revenue Officer, Guy Le Grew

Over the past seven years Pitch has built the world’s pre-eminent cricket media and advisory business, working with New Zealand Cricket, the England and Wales Cricket Board, Cricket West Indies, Cricket Australia, Cricket Ireland, Cricket Scotland and Dutch Cricket, and has developed a foothold in world golf with its strong partnership with the United States Golf Association.

“I am looking forward to working closely with our media and advisory teams to further strengthen Pitch’s already significant presence in football, rugby and cricket, develop growing areas like golf and push hard into new sports and advisory services,” said Le Grew.  

“Now more than ever it is imperative that we are constantly analysing how we can add value for our clients at every step of the value-chain. This new structure will ensure that Pitch continues to provide our clients with best-in-class service and that we drive a cohesive group-wide growth strategy.

“It’s an exciting time for Pitch - we have an amazing team of people, a fantastic group of clients and a real opportunity to consolidate and grow our market share.”  

Other appointments in the media and advisory leadership team include: 

  • Henri Kamerling has been appointed to the new role of Managing Director of Football, Rugby and Global Partnerships.  With over 16 years at Pitch, Henri’s long-standing relationships and understanding of the global market will help our clients navigate the various challenges and opportunities that the industry faces over the next few years.

  • Sunil Kaikini, Managing Director of Rights, will assume responsibility for the media rights sales team whilst continuing to focus on key business development opportunities. Sunil joined Pitch in 2019 having spent the last nine years at the Premier League.

  • Cat Watson has been named Director of Women’s Sport and will lead business development in this area across media, advisory, sponsorship and athlete representation.   

  • Kieran Donnelly will take on the role of Managing Director of Cricket and Golf, having delivered strong commercial results for many of Pitch’s key clients in this area over the past eight years.

  • Austin Houlihan has been appointed Chief Strategy Officer and will work closely with Guy, Sunil and the rest of the team to augment Pitch’s media rights strategy and company-wide business development initiatives.  

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