• Pitch International

Automotive company FiatBrazilian pharmaceuticals company Grupo Cimed and airline American Airlines have been confirmed as partners of the Brasil Global Tour, the series of international friendlies played by Brazil’s national football team in the run up to the 2022 FIFA World Cup in Qatar.

Fiat, Cimed and American Airlines each have a rich history in sport sponsorship and will use their respective partnerships with the Brasil Global Tour to engage with millions of customers in Brazil and around the world.

The Seleçao’s unique brand of football remains extremely popular, with matches watched by over 225m people in Brazil and broadcast to over 170 territories.

Pitch International, a full service sports marketing agency, has brokered all three deals and works exclusively with the Brazilian Football Confederation (CBF) for the right to organise, promote and commercialise all Brazil international friendly matches worldwide under the ‘Brasil Global Tour’ name.


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