Pitch International will distribute the media rights for the World Cancer Day Solidarity Challenge on February 4, in what will be one of the largest ever virtual bike-rides.
Mo Farah, Robert Pires, Paula Radcliffe, Lawrence Dallaglio, Fabian Cancellara, Ada Hegerberg, DeAngelo Williams, Austin Healey, Ryan Jones, Danny Care and many others will add star power to the event, which will raise awareness and funds for the Union for International Cancer Control (UICC) on World Cancer Day.
Virtual cycling platform, ZWIFT, will host the virtual ride, working with sports production specialists, Orsen and Sunset + Vine, to produce an innovative and engaging event.
Pitch International is distributing the media rights and all proceeds will go directly to the UICC.
Guy Le Grew, Pitch International’s Chief Revenue Officer, said: “Pitch International is thrilled to partner with the Solidarity Challenge and do our part to help support those living with cancer and cancer research.”
“It is going to be a very engaging event for everyone watching and supporting from home, with a raft of incredible personal stories interwoven with an exciting and engaging group of global celebrities.”
Sean O’Reilly, CEO, ORSEN SA said, “Solidarity Challenge is Orsen’s plug-and-play solution for charities and foundations that unite communities to raise awareness and donations for humanitarian and environmental causes. World Cancer Day Solidarity Challenge has been developed to support UICC in the global fight against cancer."
"We are delighted to partner with Pitch International to distribute global media rights for World Cancer Day Solidarity Challenge, helping to raise the profile of the event and drive a global audience to support a very important cause at a very important time.”
A celebrity race will kick-off the event, before individuals and corporate teams begin 45-minute rides. Six starting times staggered across time zones will allow participants from around the world to take part in the action.
With registration for the Solidarity Challenge free on www.solidaritychallenge.org, presenters will inform viewers how to donate to the important cause, with all funds to go to the UICC in support of the global cancer community.
The Union for International Cancer Control (UICC) is the largest and oldest international cancer-fighting organisation. Founded in Geneva in 1933, UICC has over 1,200 member organisations in more than 170 countries and over 50 partners, including associations, companies and foundations committed to the fight against cancer. UICC’s mission is to both unite and support the cancer community in its efforts to reduce the global cancer burden, promote greater equity and ensure that cancer control remains a priority on the global health and development agenda.